Digital Marketing Coordinator
Reports to: Community Relations Director
Job Type: Part-time, 10 hours a week, remotely and on-site, $18/hour
Job Summary: Mothers’ Milk Bank of North Texas is seeking a part-time creative and experienced Digital Marketing Coordinator to develop and execute a comprehensive social media strategy that aligns with our organization's mission and engages our target audience. The ideal candidate will be well-versed in social media trends, platforms and analytics, with a proven track record of successfully creating content and managing social media accounts for nonprofits or similar entities.
Qualifications:
- Bachelor’s degree in marketing, communications or related field.
- Proven experience creating content and managing social media accounts for nonprofit organizations or similar entities.
- Strong understanding of social media platforms, algorithms and trends.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling.
- Proficient in social media analytics tools.
- Ability to work collaboratively in a team-oriented environment.
Responsibilities:
- Content Creation: Create compelling content in line with graphic standards for the milk bank’s Facebook, Instagram and TikTok accounts, including posts, stories and reels.
- Community Engagement: Communicate the organization’s mission and impact, fostering community among followers, supporters and partners.
- Social Media Strategy: Develop and implement strategies to increase brand awareness, drive engagement and support organizational goals.
- Analytics and Reporting: Monitor and analyze social media metrics to measure the success of content, providing regular reports and insights.
- Flexible Work Environment: Working on-site and remotely to fulfill job responsibilities.
Requirements:
- A portfolio or samples of previous creative content.
- Extensive knowledge of Facebook, Instagram and TikTok.
- Ability to use graphics design tools on Canva, incorporating an eye for design.
- Videography and photography skills, including comfort in front of a camera.
- Proficiency creating and editing video content.
- A team-player mindset.